Have you ever heard of a brand-named Zara? Yes, the clothing brand is so well known among urban children is very popular not only by teens but to adults. However, do you know who the real person behind the brand?
Armancio Ortega, who was born in La Corona in Spain, which is now almost 80 years old and is the man behind the brand ZARA is so graceful, elegant and interesting every womanhood and man. Although its products are so in demand in the market, Ortega does not as his life was published in public.
Ortega does not come from a wealthy family. Instead, Ortega first house is so small and is said to be possible mediocre. He is a child laborer working on the railroad. In 1975 when Zara stand, Zara is a product of internal and bathing suit built with his wife, Rosalia Mera, in the living room. In mid-1980, Zara has ruled over Spain and began to expand overseas.
Wow, that is so rapid progress, is not it? So, what is the secret of Ortega?
Ortega always uses these two main tips!
Needless to kink and follow dozens of ways to be successful such as Ortega. There are only two simple ways, and both can be met by Ortega perfectly, so he went on to become the third richest person in the world thanks to the brand Zara.
Provide what the customer needs
When it comes to fashion and clothing, everyone wants to look beautiful and cool before others. You also want to have the goods of creation designers, at an affordable price. You want your style is always up to date and is similar to designer stuff. You want your things to look elegant and expensive.
Thus, when talking about your own business, you must know what exactly is sought by each target your customers. For example, you sell candy, meaning that customers would want to eat candy that does not make a cough, a variety of tastes, and so forth. If you are able to target and aim at it, then your sales could go well.
Give the product quickly
As a businessperson in the fashion world, Ortega is following the development of the fashion world so quickly. In fact, if someone famous designer fashion shows A launch date of January 7, then on January 10, Zara already produce all the clothes with matching models and add a touch, Zara, each product separately.
Absolutely, if it is illustrated, as fast as the production of clothing Zara. No wonder if the many customers who love it, because they can find the products designer favorites, with prices may be ten times cheaper than the original.
Through stories and top tips from Ortega here, you can learn that there needs to be convoluted to be successful in starting a business. The main thing is to know your customers, and how your product can be properly distributed. I hope that we can replicate what Ortega has done in building the business. I hope that we can all be successful.
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