Mario Moretti Polegato was a successful entrepreneur in the field of shoes. His name became famous after he managed to bring shoes Geox product became the most popular products in Italy. Mario is the son of Wine that is a success in Italy.
Mario Polegato was born in 1952, in Crocetta Del Montello. After graduating college, Mario worked at his family's company. The company is a business that has been widely known and has seven locations across Italy wine makers.
The story of Mario’s business trip to Reno, Nevada, United States. At that time, he was promoting his family's homemade wine. At that point, Mario feels busy and would like to take a walk in the desert. Plagued with feet that sweat, he got the idea by making holes in both his shoes, so that air can exit sign. He thinks this is an excellent idea, could be for sale and earn money..
After he had returned to Italy, he developed the idea. Also, she is also interested in the outer figure dress technology developed for NASA. From here; he developed ventilated shoes. Until the end, he wanted to create a shoe capable of removing perspiration and prevent water from entering the shoes.
Mario stunted this idea by the lack of experience. He had no experience on how to make shoes and how to distribute it. So the idea is not lost, he tried to contact the major shoe manufacturers in the United States, Germany, and Italy. The shoe manufacturer that is, Puma, Timberland, Reebok, Adidas, Nike. However, the proposal he received.
In 1995, Mario determined to start his own business with the manufacture of shoes. Without experience, he ventured to take any risk should be over. Until the end, she patented the design, then searching for a beautiful name and gets the name of Geox.
After producing it, Mario thought of sales strategy. He uses different strategies, with stray to the segment of the upper middle class. Its market share was the children.
In a short period, the Geox shoes are a favorite in the community Italy. Within five years, Geox is thriving. After the success of the family company, IE company making wine he pass to his younger brother.
In 2000, he expanded into overseas by opening new outlets in major cities. Until within 15 years, Mario could print a large wealth. Forbes placed it in the order 468 world's richest people with a net worth of US $1.5 billion.
In 1998, the Geox 1.4 million pairs of sales records. In 1999, the sales figures increased to 6.5 million pairs of shoes.
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