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| socialmediau.net |
Branding... it is 1 of those words inwards teaching that by in addition to large garners 1 of 2 reactions... either educators dear it in addition to meet it every bit an of import appear of the run inwards schools or educators force dorsum against it because they debate that schools aren't businesses in addition to that creating brands is close perpetuating perceptions in addition to non focusing on realities. Well, I, for one, meet branding every bit a powerful in addition to of import portion of our run every bit educators because it tin hold upward transformative if done thoughtfully in addition to alongside intentionality.
For the purposes of this postal service (and beyond), when I utilization the news branding I hateful the following...
1) The run nosotros create to tell our school/district stories using dissimilar digital platforms to accelerate in addition to amplify the story beyond our context;
2) The run nosotros create to engage our families inwards the learning inside the school;
3) The run nosotros create to create an identity that allows all members of the community to connect inwards some way;
4) The run nosotros create to elicit a positive (hopefully) emotional response from the kids, staff in addition to families when they recollect of our school/district;
5) The run nosotros create to ensure that the create hope nosotros create to families matches the create experience of our students in addition to staff;
6) The run nosotros create to construct high levels of transparency betwixt habitation in addition to schoolhouse every bit a vehicle for developing trust;
7) The run nosotros create to celebrate kids;
8) The run nosotros create to assistance redefine the narrative of populace teaching inwards this province past times spotlighting the many positive things happening inwards our schools;
9) The run nosotros create to communicate our create through a personalized school/district vision or mission statement;
Over the concluding several years I take away maintain had the chance to connect alongside educators from approximately the basis in addition to contemplate the ability of telling our collective school/district stories in addition to branding our educational spaces. The conversations take away maintain been incredibly thought provoking for me because I take away maintain engaged inwards discussions close the divergence betwixt the personal create versus the schoolhouse brand; the discomfort alongside feeling similar educators are bragging when they are sharing their schoolhouse stories; in addition to finding the fourth dimension to really create the work. Through these exchanges, which take away maintain occurred both human face upward to human face upward in addition to through diverse social media platforms, I take away maintain been refining my thinking on the importance of telling our story because the deport upon it tin take away maintain goes deep in addition to it tin genuinely modify the run unfolding inside an educational organization.
How does that happen? How does taking pictures of kids inside schools in addition to sharing them through social media modify what's happening inwards schools? How tin branding a district or schoolhouse or classroom hold upward transformational? It comes downwards to 1 word... intentionality. Yes, nosotros must hold upward incredibly intentional in addition to thoughtful close the create nosotros are edifice through the story nosotros are telling because the results tin modify everything.
Branding 2.0
When Joe in addition to I had the privilege of co-authoring The Power of Branding: Telling Your School's Story (thank you lot Corwin Press in addition to Peter DeWitt for that awesome opportunity), nosotros spent a lot of fourth dimension framing the concept of branding in addition to storytelling inside the context of schools. Our emphasis was on helping educators meet the importance of beingness the Chief Storytellers inside their spaces on their agency to branding their classroom, schoolhouse or district past times using dissimilar platforms in addition to approaches - a branding "how-to" of sorts for educators.
Now, the fourth dimension has come upward for Branding 2.0 - the branding alongside intentionality that goes a fleck deeper.
Here are the five steps to Branding 2.0 for educational leaders:
1) Spotlight the instructional practices that you lot hope to meet move past times away the norm inside your school/district. For example, let's say at that spot is a focus inwards your schoolhouse on small-scale grouping reading instruction, when taking pictures during classroom visits capture the moments that embody best practices every bit it relates to small-scale grouping reading practices because those are the things nosotros hope to meet inwards all classrooms.
2) Be intentional close the pictures you lot take away maintain thus inwards add-on to telling a story for the community the byproduct is personal in addition to professional person development. For example, if you lot meet a 4th bird instructor using Minecraft inwards a meaningful agency during a math lesson, instead of but tweeting out the pic, tag some other teachers from that bird storey or schoolhouse on the tweet thus colleagues tin meet what is unfolding inwards each other's classrooms. What tin spill out every bit a outcome of this practice? Here are some possibilities...
3) Get kids involved inwards capturing the learning experiences inwards their classrooms. We explored this possibility inwards our latest book, Hacking Leadership, whether inwards the shape of social media interns or classroom photographers, at that spot are meaningful ways that nosotros tin give the storytelling to our kids thus nosotros amplify their collective voices in addition to give them ownership of the story!
4) Use your Twitter feed (or Instagram posts or Facebook wall) every bit some other origin of information for planning futurity professional person evolution sessions. Get a squad of teachers together (and perchance some students) in addition to commencement planning futurity PD sessions/days based on what you lot are seeing every bit emerging themes inwards your story. What are you lot seeing a lot of? What are you lot seeing some of? What are you lot seeing none of? Use the answers to these questions to assistance innovation side past times side steps inwards regards to learning in addition to teaching inwards your school/district.
5) Use your Twitter feed (or whatever platform you use) every bit an of import information request when assessing yourself every bit a leader in addition to reflecting on the practices of the educators inwards your space. When leaders tell me they don't take away maintain the fourth dimension to tell their story I typically force dorsum in addition to debate that they are non doing a critical portion of their job. The reality is this (IMHO) - posts on SM come upward every bit a outcome of classroom visits in addition to if a leader is spending to a greater extent than fourth dimension inwards their purpose than they are inwards classrooms (yes, I know at that spot are exceptions to this) thus they postulate to rethink the agency they are doing their chore in addition to reverberate on priorities. When nosotros pass fourth dimension inwards classrooms, fifty-fifty if the impetus is to tell our story, nosotros are too seeing what is happening inwards regards to the actual teaching in addition to learning - the norms, the routines, the practices, the resources beingness used, the strengths, the needs, etc. This information volition assistance us reverberate on how nosotros tin best back upward our teachers in addition to students; this information volition too assistance us when nosotros sit down downwards to write upward an observation or evaluation - nosotros volition take away maintain thus much valuable in addition to rich information if nosotros devote fourth dimension to this of import work!
Although I know at that spot volition all the same hold upward some pushback on this whole notion of branding inwards education, I recollect the possibilities that come upward every bit a outcome of Branding 2.0 far outweigh the concerns.
So, are you lot ready for Branding 2.0? Let me know your thoughts inwards the comments below... create you lot agree? disagree? create you lot take away maintain to a greater extent than to add together to the listing above? I would dear some feedback thus that I tin refine my thinking in addition to broaden my request of thought because I believe Branding 2.0 is close intentionality in addition to the solely agency to hold upward intentional is to hold upward informed!
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| cssauthor.com |
How does that happen? How does taking pictures of kids inside schools in addition to sharing them through social media modify what's happening inwards schools? How tin branding a district or schoolhouse or classroom hold upward transformational? It comes downwards to 1 word... intentionality. Yes, nosotros must hold upward incredibly intentional in addition to thoughtful close the create nosotros are edifice through the story nosotros are telling because the results tin modify everything.
Branding 2.0
When Joe in addition to I had the privilege of co-authoring The Power of Branding: Telling Your School's Story (thank you lot Corwin Press in addition to Peter DeWitt for that awesome opportunity), nosotros spent a lot of fourth dimension framing the concept of branding in addition to storytelling inside the context of schools. Our emphasis was on helping educators meet the importance of beingness the Chief Storytellers inside their spaces on their agency to branding their classroom, schoolhouse or district past times using dissimilar platforms in addition to approaches - a branding "how-to" of sorts for educators.
Now, the fourth dimension has come upward for Branding 2.0 - the branding alongside intentionality that goes a fleck deeper.
Here are the five steps to Branding 2.0 for educational leaders:
1) Spotlight the instructional practices that you lot hope to meet move past times away the norm inside your school/district. For example, let's say at that spot is a focus inwards your schoolhouse on small-scale grouping reading instruction, when taking pictures during classroom visits capture the moments that embody best practices every bit it relates to small-scale grouping reading practices because those are the things nosotros hope to meet inwards all classrooms.
2) Be intentional close the pictures you lot take away maintain thus inwards add-on to telling a story for the community the byproduct is personal in addition to professional person development. For example, if you lot meet a 4th bird instructor using Minecraft inwards a meaningful agency during a math lesson, instead of but tweeting out the pic, tag some other teachers from that bird storey or schoolhouse on the tweet thus colleagues tin meet what is unfolding inwards each other's classrooms. What tin spill out every bit a outcome of this practice? Here are some possibilities...
- Teachers tin verbalise over the lesson during mutual planning fourth dimension in addition to figure out side past times side steps;
- Teachers tin utilization that thought every bit the impetus for a session at an upcoming EdCamp session (both inside in addition to beyond the district);
- The activity tin popular upward inwards other people's classrooms every bit a outcome of a collaborative share;
- Teachers tin create upward one's take away heed to explore other ways to comprise Minecraft into their learning experiences;
- We pause out of our silos;
- This could atomic number 82 to intervisitations thus teachers inwards the same edifice tin acquire from each other's expertise;
- The listing tin proceed in addition to on...
3) Get kids involved inwards capturing the learning experiences inwards their classrooms. We explored this possibility inwards our latest book, Hacking Leadership, whether inwards the shape of social media interns or classroom photographers, at that spot are meaningful ways that nosotros tin give the storytelling to our kids thus nosotros amplify their collective voices in addition to give them ownership of the story!
4) Use your Twitter feed (or Instagram posts or Facebook wall) every bit some other origin of information for planning futurity professional person evolution sessions. Get a squad of teachers together (and perchance some students) in addition to commencement planning futurity PD sessions/days based on what you lot are seeing every bit emerging themes inwards your story. What are you lot seeing a lot of? What are you lot seeing some of? What are you lot seeing none of? Use the answers to these questions to assistance innovation side past times side steps inwards regards to learning in addition to teaching inwards your school/district.
5) Use your Twitter feed (or whatever platform you use) every bit an of import information request when assessing yourself every bit a leader in addition to reflecting on the practices of the educators inwards your space. When leaders tell me they don't take away maintain the fourth dimension to tell their story I typically force dorsum in addition to debate that they are non doing a critical portion of their job. The reality is this (IMHO) - posts on SM come upward every bit a outcome of classroom visits in addition to if a leader is spending to a greater extent than fourth dimension inwards their purpose than they are inwards classrooms (yes, I know at that spot are exceptions to this) thus they postulate to rethink the agency they are doing their chore in addition to reverberate on priorities. When nosotros pass fourth dimension inwards classrooms, fifty-fifty if the impetus is to tell our story, nosotros are too seeing what is happening inwards regards to the actual teaching in addition to learning - the norms, the routines, the practices, the resources beingness used, the strengths, the needs, etc. This information volition assistance us reverberate on how nosotros tin best back upward our teachers in addition to students; this information volition too assistance us when nosotros sit down downwards to write upward an observation or evaluation - nosotros volition take away maintain thus much valuable in addition to rich information if nosotros devote fourth dimension to this of import work!
Although I know at that spot volition all the same hold upward some pushback on this whole notion of branding inwards education, I recollect the possibilities that come upward every bit a outcome of Branding 2.0 far outweigh the concerns.
So, are you lot ready for Branding 2.0? Let me know your thoughts inwards the comments below... create you lot agree? disagree? create you lot take away maintain to a greater extent than to add together to the listing above? I would dear some feedback thus that I tin refine my thinking in addition to broaden my request of thought because I believe Branding 2.0 is close intentionality in addition to the solely agency to hold upward intentional is to hold upward informed!
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