The above quote comes from John Paul DeJoria, the billionaire who gained wealth from drug business of hair, tequila, and technology. But before he became a billionaire, he never experienced a hard life even once a poor man. The hard life and poverty that once he's making himself sink into illness syndrome "new rich."
Before becoming a billionaire, DeJoria never experienced the nadir of his life. His youth spent as a result of the lack of attention the street bandit parents.
He must be experiencing marriage at once a divorce at the time. At the age of 20 years, DeJoria was forced to become a single parent in the midst of his poor.
Have a dependent a child was three years old and has no home, DeJoria was forced to become scavenger bottles and resided in a car for several years.
Lucky a few months later, thanks to the help of his friends he's got a certain amount of work is not fixed. However, his new work in each place he could never have survived and led to the sacking of one-sided, either as a janitor, custodian of the souvenir, and as a salesman. That condition makes it must remain in poverty.
Experience some DeJoria admitted had its worst year when he must rely on the lives of just a few dollars per day. As the homeless he never had experience take a bath every morning by the pool at Griffith Park.
She finally decided walking into Freeway Cafe in LA and have its Money 99 cents each for breakfast and lunch.
Every morning, DeJoria routinely go to Freeway Cafe in LA, to spend money in his first 99 cents for one egg, one piece of toast, one glass of orange juice or coffee, and some parts of meat or sausage.
In the evening after work or looking for a job, he'll spend 99 cents are both to buy a cheap fast food such as fried chicken and dishes such as Mexico Tachos.
During her time in the 1970s, DeJoria has a unique habit. He is always invited to their subscription cheap restaurant employees to hear the story of his ordeal. As a result, often the officers of the liberating feeling DeJoria food bills pity.
Poverty which he is heard by old friends who became actress Joanna Pettet, I.e. The actor feels pity DeJoria and decide by offering places to stay in her home.
The aid figure for rearranging his personal life and the economy. He chose to set up his first consulting office in 1978.
through the Office of the consultant, she finds her life better. Armed with his experience as a salesman, he built the trust of its customers.
However, DeJoria feels less satisfied with his business in the service sector. He felt should expand into the real sector. He got the idea to work with his friend who is a Hairdresser, Paul Mitchell.
DeJoria ever invited Mitchell to make the company a maker of shampoos and hair care products., according to DeJoria, Mitchell did not have a good instinct for doing business management, and, DeJoria feel has good business ability.
It is this situation used by DeJoria, he ventured to propose a loan amounting to the US $700 to start the business. His efforts on his new program to reap satisfactory results.
Since its inception in 1980, the company named John Paul Mitchell Systems has become one manufacturer of shampoos and hair health products are popular in the US. The triumph of this company was dedicated by DeJoria to Mitchell who had died in 1989.
Hooked Expansion
After the success of its business with this, DeJoria craved expanded. He ventured to buy factory distillery in Mexico along with Martin Crowley. From the plant, he then produces tequila, Patron brand in 1990.
These products sell DeJoria is priced at the US $37.95 per bottle, whereas the average price of tequila on the market at only the US $5-US $4,275.00 per bottle. He then argued, the process of making quality tequila-producing agave, make price be soar.
"I'm trying to offer this product to friends of the artist. We are seeking to shape the image of our products are exclusive, so it fits better with the high price ,"he said.
Entering old age,, could not reduce the desire of this litter is the father of three to expand again. Latest by July 2014, he unveiled SKIRTS Mobile, a service that allows the community to make a list of songs and create their own radio stations such as Beats and Spotify.
However, being a billionaire could not make it big head. DeJoria performs social activities and charity. One of the most phenomenal charity work is that he will cut his long hair are legendary to raise the US $ 50,000 in 2005.
The funds are donated to the International Red Cross to help the recovery of tsunami victims in Aceh in 2004. He was told that he still often go to a restaurant where he stopped when experiencing poverty. "Until now, I still frequent visitor to the cafe and gave some tips Nhadala me," he said.
Name: John Paul DeJoria
Born: April 13, 1944
Property: The US $3 billion
Forbes 400 rank: 234
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