Currently, Starbucks became the world's largest coffee company. However, who the people behind the success of Starbucks? He is Howard Schultz, Chairman, and CEO of Starbucks that has managed to make his dream of forming a simple coffee house and led him to become famous throughout the world.
Howard Schultz was born in Brooklyn, New York in 1953. His parents who worked as a laborer raised Schultz. Howard Schultz family life of deprivation, even his father could not go to a doctor for treatment when his foot broken wrist. At the time of his father who worked as a driver for a shuttle, services must be willing to lose his job. It exacerbates family's economic situation.
When school subjects Schultz excelled in sports and winning a scholarship to Northern Michigan University in 1971 where he obtained a Bachelor of Communication. After graduating from college, Schultz worked as sales at Xerox Corporation. Then in 1979, he worked in the field of management, in a manufacturing company, a manufacturer of coffee from Sweden called Hammarplast.
In Hammerplast, Schultz realized that there was a coffee shop in Seattle who always buy coffee espresso maker from his office named Starbuck. Starbuck was founded in 1971, selling hot drinks like coffee, tea, spices, until coffee accessories. When Schultz met with the founder of Starbuck, he was lured to zeal in making delicious coffee. Schultz remembered the first time he came to Starbuck and said:
"When I walked over to the store for the first time I know that this business will bring good luck. I do not know the reason why. However, I knew that I was a special place, and as if all of its products to invite me to communicate. ,"
A year later, Schultz was recruited to become a manager of retail operations and marketing. In 1983 while on a trip to a shopping coffee in Milan, Italy, Schultz attain enlightenment in one coffee shop that he visited there. He wants to be a Starbuck's coffee bar and be a person or a community gets together and socializes. Schultz proposed the ideas to the owner Starbuck, but he felt no keen on the idea of it. However, with an explanation, lengthy Schultz finally accepted the idea and they make a coffee bar in Seattle.
At that time, coffee was not popular in America, but Schultz kept trying. He began to vary the menu, offering a wide variety of brewed coffee from espresso, cappuccino, Cafe latte, mocha iced coffee up. He worked hard to create a comfortable atmosphere for all our visitors to meet with family or friends and enjoy the coffee they offer.
Just like Starbucks, Schultz has also been growing. Schultz insisted treat its employees with respect and receive the corresponding profits. That is because he remembers his childhood and always short, do not have insurance. He did not want any employees who suffered the same fate with him first.
When the coffee shop giant began to falter in 2008, Schultz returned to lead Starbuck. Then in 2008, Schultz temporarily shut down 7,000 coffee shops for a few hours on the bull in February 2008 to improve coffee processing base all its employees.
Companies need to change the way they work until they are steaming milk way.
"You will not be steaming the milk when you are making a special espresso," Obviously Schultz. "We do that to get good results and profit doubled, but I feel it is not consistent with the commitments which we will always make the perfect coffee to all customers."
The customers may not recognize these changes, but Schultz has always stressed its employees to always provide the best service for its employees. He will never stop. Since 2008, the company has evolved and will never cease to serve the best coffee.
"One cup of coffee, to create a company with a soul."
Now, Starbucks is the largest coffee shop in the world with 20.891 pieces in 62 countries. In addition to his success, Howard Schultz always tries to keep grounded, serving all of its employees with respect and maintain the corporate culture.
Buat lebih berguna, kongsi:
